How does Users Selection split users?

Fintouch splits all email subscribers by their activity into three levels: highly active, moderately active, and generally active. The determination of user activity is related to visit time, page type, number of products visited, time of adding products, number of products added, order status, number of orders in history, subscription time, email opening behavior, email clicking behavior, number of times users visit, channels users visit, and so on.

highly active

Highly active users are the highest quality users and those who interact more deeply with the site and have a high brand awareness of the site. These users generally visit a large number of goods, plus the purchase of goods for a longer period of time, plus the number of goods is also more, some may have ordered, some may have just abandoned the single, there is a part of the user is just subscribed to our site, but visited the site many times and so on. In short, this type of user email is most likely to lead to a single user, it is recommended to send an email 4-6 times a week.

Medium active

Medium active users compared to highly active users quality is a little worse, the interaction with the site is low, know that there is this brand. This kind of users generally visit the number of goods is not so much, plus the purchase of goods is relatively short, plus the number of goods may also be less, some may have placed an order, but the time from the present may be relatively long ago. This type of user email is also relatively easy to become a single user, it is recommended to send an email 4-6 times a week.

General active

Generally active users are at the bottom of the list. This type of user is not that active on their own, rarely interacts with the site, and is vague about the brand. This type of user may have purchased products in their history, or they may have placed an order, but it's been a long, long time. This type of user will also have orders by sending emails, but the rate of orders will be relatively low, it is recommended to send emails 2-3 times a week.