Why is email being folded?

About email folding in Gmail

If your email exceeds the size of the gmail limit, your message will be seen in gmail as shown below

When the recipient clicks [View Full Email], the full email will open in their web browser.

Why does email folding happen?

1. Folding occurs in your Gmail inbox when you send an email that exceeds a certain size, and the folding varies by device.

2. If you send multiple emails with the same subject line to your inbox, your email may also be folded. To avoid this, please do not send emails with the same subject line over and over again.

Please also note that with any email marketing app, email folding will happen if the size of your email exceeds the gmail limit.

The following instructions mainly explain how email size affects email folding and how to avoid it.

Email size limits vary by device

• PC
  Email size limit of 102 KB on PC
• Mobile
  Email size limits may vary on mobile devices, from about 20 KB on iOS to about 75 KB on other mobile devices

To avoid clipping, please make sure your email code is less than 102 KB after sending.

This limit includes all text, styles, links and any other HTML content.

How do I check the size of my email?

An email that has been set up can be opened by sending a test email to your gmail to see if it is collapsed.

If folding occurs, you can select [Download Original Email] to see the size of the email.

We recommend sending emails <105kb, if the original email exceeds this limit and you think the email is heavily collapsed, please optimize your emails to reduce the amount of code, as shown below.

Folding occurs How do I optimize my email?

1.The size of the image does not affect the size of the email

Images exist as url in the email code, so the size of the image will not affect the size of your email, you don't need to adjust the size of the image.

2.Deleting portions of the body of your email is the fastest way to

• Delete some content

For example, if you have 3 products components in the body of your email to show different product collections, the fastest way to reduce the amount of code is to delete the products component of one of the collections.

• Delete some unnecessary styles

If you copy and paste text from an external source, such as Google Docs or Microsoft Word, into the text component, your pasted text may also contain some additional styles that can be removed unnecessarily.

Or use Ctrl+Shift+V or Cmd+Shift+V when pasting new content to paste as plain text and avoid adding unnecessary styles.

3.If your email size doesn't exceed 105kb a lot, there are some minor optimizations you can do

• Minimize the setup of two styles for mobile and pc

For example, if you want the products component to display 3 columns on the pc side, but only 1 column on the mobile side, such an adaptive way will increase the amount of code, if not necessary, you can consider turning off this setting;

• Reduced inclusion of background images

If you have added a Background image to a section, consider removing it to reduce the size of the message;

• Consolidate content and reduce section settings

For example, combining multiple section and column layouts with similar styles into one.

For example, a group of 4 small text blocks with the same font style, color, and size will contribute more to the code weight of an email than a single large text block.

• Delete some products

For example, if you have 4 rows and 2 columns of products in a products, you can consider deleting 2 products accordingly, which will also reduce the size of your email