How to avoid emails going to spam?

According to Gmail, Yahoo, AOL and other major email addresses New rules will have to be implemented starting February 2024, which can be viewed in the following article:

Why do I need to do sender domain verification?

So in order to reduce the probability of emails entering spam mailboxes, it is recommended to verify the sender's domain name first, and the specific verification method can be viewed in the following article:

How to complete the sender's domain name verification?

After doing the above verification, if you are still getting emails into your spam mailbox, read the next section:

From the credibility of the sending email address

So if your website is www.Fintouch.com

Then your sender is service@Fintouch.com or customer@Fintouch.com etc.

1. Consistent sender

First of all, when you go to send emails in the email sending platform, you need to use @Fintouch.com as the sender to send emails to users, so that your brand domain name (www.Fintouch.com ) and the sender domain name (@Fintouch.com) is one of the same, so as to meet the requirements of sending emails.

2. Consistent credibility

either service@Fintouch.com or customer@Fintouch.com both send to the same domain name. If something goes wrong with sevice@, something will go wrong with customer@.

3. Reasonable sending volume

A reasonable amount of sending is a smooth rise, a smooth or a smooth fall. For example

From 10.1-10.10, the daily email delivery volume is 1000, 1100, 1200, 1300, 1400, 1500, 1500, 1400, 1300, 1200 ....

Keep 10% increment or 10% decrement.

In actual practice, we certainly can't achieve such a perfect curve in most cases, but it makes sense to try to keep a smooth send volume level change.

For example, sending 1000, 1500, 2500, 1000 emails per day is usually not a big problem.

More fluctuating delivery curves are very problematic.

For example, 1000, 20000, 1000

The reason for this is:

For gmail, hotmail, etc., it is expected that the sender is sending emails at a steady rate, and it is easy for them to monitor for anomalies.

When your sending volume increases abnormally, for example, suddenly grows from 1000 to 20000, then it will immediately add you to the abnormal observation list.

From the recipient's perspective

1. Responsivity

The response of email recipients to their messages affects their credibility. If recipients frequently mark emails from that sending domain as spam or unsubscribe, the sending domain's credibility may decline.

2. Recipient complaints rate

This can also seriously damage the sending domain's credibility if a large number of recipients complain about its emails. To maintain a good sending domain credibility, it is important to ensure that it is sent to legitimate and interested recipients.

P.S. Sending emails to non-subscribing users may lead to the following consequences:

• Spam Complaints: If non-subscribing users mark your emails as spam, this may affect your sending domain credibility. Excessive complaints can make your emails considered as spammers by email service providers.
• Possible blacklisting: Most email service providers and anti-spam organizations maintain blacklists of known
• spammers. If you frequently send emails to non-subscribers, you may be placed on these blacklists, resulting in your emails not reaching other recipients.
• Subject to Legal Penalties: In some jurisdictions, sending unauthorized email may violate anti-spam laws and subject you to legal penalties. This may include consequences such as fines and lawsuits.

Therefore, in order to avoid adverse consequences, it is important to respect the subscription wishes of your users and to send your emails only to those who have expressly agreed to receive them.