Three Secrets Email Marketing Tools Won't Tell You

First secret

Stefen is a seller who has been running his website for a few years and has accumulated 100,000 email subscribers. To maintain these subscribers, Stefen chose a well-known email marketing tool. This tool charges according to the number of subscribers, 100,000 subscribers need to pay 800-1300 dollars per month, and at the same time can get 1.2 million emails sent out. Stefen thinks this price is a bit high, but considering that he can send out 1.2 million emails, he still accepts it.

However, over time, Stefen realized a serious problem: although he had 100,000 subscribers, there were only 10,000-20,000 effective users who could actually generate sales. In other words, Stefen was paying high fees for those 80,000-90,000 ineffective subscribers, which accounted for more than 80% of his total costs!

The first secret of traditional email tools: charging by the total number of subscribers is very confusing, using what seems to be a high volume of sends to confuse you about the price, keeping your mouth shut about the percentage of valid subscribers, and ultimately costing you 80% more money.

Second secret

Why does this happen? Let's understand it from a different perspective. Let's say you've been looking at houses recently and have added the WeChat of a certain real estate salesman. During the viewing period, he frequently sends you information, you will read it, but once you have finished buying a house, he then sends information every day, either you will be pulled black, or will be WeChat default blocking.

WeChat will actively block the person's circle of friends and information, then email marketing is the same, Gmail, Hotmail and other mainstream service providers will do similar blocking.

Even if a user subscribes to you, it doesn't mean you can always reach him. There is a window of reach between the subscriber and you. If you miss this window and send an email, it will be difficult for the subscriber to open and read it.

In our extensive practice, the longer a site accumulates, the lower the percentage of subscribers that produce sales within the reach window, and on average only 10-20% of your subscribers are sales-producing. This means that all email tools that charge for overall subscriptions are stealing your money and costing you at least 80% more!

The second secret of traditional email tools: keep your mouth shut about the percentage of active subscribers; mainstream providers like Gmail can't let you send emails without limits.

Third secret

Let's take a look at Stefen's case again. the email marketing tool Stefen used charged $1,300 based on 100,000 subscribers, but in reality Stefen had only 20,000 valid subscribers and the other 80,000 subscribers were not valid. Based on the number of valid subscribers, Stefen would have paid only $260 per month, but now he's paying $1,300, an extra $1,040, or 80% of the total cost!

If Stefen keeps using this fee-based model of email marketing tools, the percentage of invalid subscribers will increase over time, and so will his marketing costs, which may eventually affect the profitability of the entire business.

The third secret of traditional email tools: as the percentage of invalid subscribers grows over time, so does the cost of marketing, affecting the profitability of your business.

Faced with such a cruel way of charging, Mailsturb has created a new way of charging. Indie sellers no longer need to worry about any invisible payment.Mailsturb adopts the sending volume billing model, indie sites can decide the sending volume according to the email sales, and no longer be kidnapped by the number of subscribers of the traditional email tools. No matter how high your subscriber count is, you only need to pay for the amount of sends that you can get sales from.

This flexible and transparent charging method can help sellers reduce their email marketing costs by at least 70%, allowing them to focus more on improving the quality of their emails and conversions rather than passively paying for ineffective subscribers.

Choose Mailsturb to spend every penny you have, and make email marketing a driving force for your business growth, not a burden !